Brad Crews

Chief Operating Officer NAFTA


Brad Crews, COO NAFTA and President, Agricultural Products Segment
Brad Crews assumed the role of Chief Operating Officer NAFTA in April 2014.

Mr. Crews joined CNH from General Motors in 1994 as a Reliability Specialist, bringing with him diverse experience in facilities, reliability engineering, product management and product development.

In 2000, he was appointed Director of Industrial Operations for Crop Production Global Product Line, and, from 2002-2005, served as Plant Manager of CNH’s facility in New Holland, Pennsylvania (U.S.).

In 2006, he became Vice President of North American Agricultural Manufacturing, where he served until he was appointed as Senior Vice President of Product Quality and Technical Support in 2009.   With the formation of CNH Industrial in 2012, he served as Chief Quality Officer with responsibility for Quality and Product Support. From 2015-2017, Mr. Crews also served as President, Agricultural Equipment Products Segment.

Mr. Crews holds a Bachelor of Science degree in Engineering from the University of Illinois, a Master’s degree in Engineering from the University of Michigan and a Master’s degree in Management from Rensselaer Polytechnic Institute.