Case IH research indicates crop producers consider equipment reliability

ID

451079

Description
Diagram
Caption
Case IH research indicates crop producers consider equipment reliability, resale value and manufacturer innovation at the top of their list when purchasing equipment. This research is based upon 800 interviews with producers and is considered to be a representative sample of target producers for Case IH. Derived importance is a statistical measurement that takes into account a producer’s likelihood to purchase/repurchase a brand of equipment and how he rates that brand on the attributes.
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This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.

CONTACTS

  • Sy Stevens
    Case IH Brand Communications Manager NAFTA
    United States
    262 636 0850