• 31-JUL-2017

New Holland Agriculture hosts Advantage Training 2017 in Thailand to help drive productivity gains across South East Asia


New Holland Agriculture has recently run an intensive two-week Advantage Training Camp at Thammasat University in Pattaya to help improve agricultural productivity in South East Asia.

The New Holland training was split into two sessions, with one week dedicated to Thai dealers and another week for New Holland distributors across South East Asia. More than 100 participants Cambodia, Indonesia, Malaysia, Myanmar, New Caledonia, Pakistan, Papua New Guinea, the Philippines, Thailand and Vietnam attended the event, benefitting from New Holland’s technical expertise to improve the performance and profitability of their machines.

Through intensive classroom-based lectures and practical in-the-field demonstrations, the attendees gained in-depth knowledge of the latest agricultural equipment and farming techniques. Training sessions showed how farmers can make best use of New Holland agricultural equipment to gain advantages over competitors’ machinery in productivity, reliability, ease of maintenance, and ease of use. This knowledge can now be passed on by New Holland dealers and distributors to farmers looking to make informed decisions when investing in agricultural equipment.

Duanghathai Phongsaphan, CNH Industrial Country Manager for Thailand, commented: “For Thai agriculture to keep on increasing its productivity and economic value, farmers must have the best equipment to work with. A combination of the best machinery and the best operating practices can make a massive difference to productivity and profitability. This Training Camp recognised the importance of fully understanding our equipment’s operational capabilities and competitive advantages, and of explaining them well to potential purchasers.

The most numerous machines in the training exercises were tractors: the 105-horsepower 7610S from the 10 Series, with outstanding pulling strength and lifting capacity; the range-topping 110-horsepower model from the TD5 series, popular for its high torque value, great day-long comfort and ease of use; the 140-horsepower model from the all-purpose, premium TS6 series, available with a wide range of options so that farmers can tailor their tractor to their work; the 47-horsepower TT45 from the three-cylinder-powered TT Compact Range, small tractors capable of taking on big tasks; the four-cylinder 88-horsepower TT4.90 from the versatile TT4 series, which redefined the economy tractor market; and the versatile and easy-to-use 47-horsepower TCR48.

Attendees were also shown the operational advantages of the BR6090 Round Baler, whose 2-metre wide pick-up eases operation by making weaving unnecessary, and the BigBaler 1270 CropCutter, which has impressive throughput for high daily output and SmartFill™ technology to deliver uniform bales every time.

The training camp was the occasion for the participants to gain their first sight of the latest additions to New Holland’s product line-up: the new TC5.30 combine harvester. First unveiled in February 2017, the new TC5.30 is a five strawwalker multi-crop combine which delivers best-in-class capacity, premium grain quality, and low ownership costs for high profitability. It has been designed to deliver impressive performance in a variety of crops and conditions and it offers the ideal combination of the lowest cost of ownership and the highest productivity in its segment. The TC5.30 benefits from New Holland’s long history of harvesting excellence and it is the first multi-crop combine of this kind to be offered in South East Asia.

Furthermore, participants were introduced to New Holland new implement product lines, following the Company’s 2017 acquisition of the agricultural grass and soil business of Kongskilde Industries. This deal broadened New Holland’s product range, so that it now also offers ploughs, cultivators, seed drills, and grass harvesting and feeding products. Highlighting these new additions, the Advantage Training Camp featured Kongskilde rotavators, power harrows, and stubble cultivators.

In addition to the product workshops, New Holland opened each day of the training with an agronomics lecture. These classroom sessions looked at the science of soil management and production of three important crops in the region - rice, sugarcane, and corn.

Participants of the Training Camp were unanimous in their praise for the event. Klod Kraikurtee of Khao Sa Ard Motors Co., in Udon Thani province, said: “The agronomics lectures enhanced my understanding of the market and the most important challenges our farmers face. The model walk-rounds were also really useful, showing some technical capabilities I wasn’t previously aware of.

Pattana Sukhonthsawath of Chaipathana Chaiyaphum Ltd, in Chaiyaphum province, said: “The machine walk-rounds were a great way of showing technical theory in practice, and will help my business explain technical features in more detail to customers.”

Wanlop Dechkoontod of Nonbunmak Tractor Ltd in Nakhonratchasima province agreed: “My sales staff will now have a better understanding of the tractor engines and transmissions systems and the confidence to pass on this information to customers.”

The Advantage Training Camp was the first event for Thai dealers since New Holland Agriculture announced in April this year the full distribution of its agricultural equipment across Thailand through its regional South East Asia hub in Bangkok. The new direct distribution structure allows New Holland Agriculture to be closer to its customers and strengthen its ability to support the Thai dealer network, offering direct access to spare parts and service and ensuring an improved flow of information, supply and competitive pricing.

Bangkok, 31 July, 2017