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Taking root: The lasting value of New Holland tractors in Thai farming

Release Date: 16 Feb 2024   |   Bangkok, Thailand
Taking root The lasting value of New Holland tractors in Thai farming

Durable, reliable, and technologically advanced, New Holland tractors are regarded not just as everyday tools but as lasting investments. Firsthand stories from Thai farmers like Wasawat Chanto, from Surin province, attest to this value.

“New Holland tractors are indispensable in modern farming. They save energy and enable us to work efficiently, productively, and with agility,” he shares.

Wasawat recently purchased two New Holland T6020 tractors, citing his loyalty to the brand as part of a familial legacy dating back to his father's generation.

According to Wasawat, durability and ease of maintenance are hallmarks of New Holland. He has operated his father’s tractors for more than a decade without significant wear or engine trouble.

“New Holland tractors stand the test of time. The maintenance guidelines ensure tractor longevity, and readily available spare parts simplify upkeep and repairs,” he said.

New Holland’s T6000 range of tractors are engineered to deliver maximum versatility, performance, comfort, and reliability. 

“As true partners in farming, we are committed to ensure that every New Holland tractor is a lasting investment in efficiency and productivity. We do this by constantly innovating, and by understanding and exceeding the expectations of farmers,” said Niran Tangchuthongchai, New Holland Sales & Marketing Director.

Wasawat grows sugarcane on his 64-hectare farm, with the help of five farm workers, and occasionally his son and housekeeper, supporting daily tasks such as upkeep of the tractors, irrigation, and fertilisation.

"Farming is hard, especially during hot weather or dusty conditions. New Holland tractors’ electric throttle system, robust engine, ease of use, and technological features significantly reduce the stress in farming, enhance efficiency, and can even make farming enjoyable,” Wasawat explained.

He added that tractors blending advanced technology with user-friendly features are especially attractive and beneficial for today’s farmers.

Looking ahead, Wasawat plans to buy more New Holland tractors, regarding them as an “essential investment” for continuing the legacy of resilience and quality that he learned from his father.

For more information about a New Holland tractor to suit your operation, visit agriculture.newholland.com or talk to your local authorised New Holland dealer.

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