CASE Construction Equipment dealer LDH Plant has registered the first CASE Certified Used machine.
Following the successful launch of the CASE Certified Used programme at bauma 2019, CASE rolled out training to dealers across Europe to prepare them for the rigorous certification process.
CASE Certified Used is a new way to own a CASE machine, with all machines tested, inspected and then certified to the very highest standard to ensure as-new performance.
“We were attracted to this offering from the start,” says Michael Ward, CEO, LDH Plant. “There is certainly a gap in the market between brand-new machines and traditional used equipment; this offering fills that gap. The certification for the CASE Certified Used range is rigorous, there are over 120 different checkpoints on the way to a machine becoming certified. Any part that isn’t up to standard is replaced with CASE genuine parts, meaning we can deliver a premium quality offering with a lower total cost of ownership.
“Our engineers are fully trained on the certification procedure and we are proud to be the first CASE dealer to register a CASE Certified Used machine. The CASE 2050M dozer is for sale on the CASE used website and will soon be available on the Mascus website too.
“This is the first of many machines LDH Plant will register under the program,” continues Ward. “We already have two CASE excavators in the certification process, which will be available for sale very soon.”
In order to be considered as CASE Certified Used, machines must be less than 4 years old and have less than 3,000 operating hours for compact machines and less than 6,000 hours for heavy-duty machines. The equipment must also have a full preventative maintenance history and undergo a full maintenance programme as part of the certification process.
“We know that a low total cost of ownership is key in the buying decision,” explains Jean-Philippe Soussan, Global Head of Remarketing, Construction Segment, CNH Industrial. “But this doesn’t mean that our customers need to compromise on quality. Our certification process ensures as-new performance. The process is thorough and tough, but it is the best way to ensure quality for our customers.
“We are delighted by how our dealers have embraced the program. They clearly see the value and we know that customers will too.”
The launch of the new CASE Certified Used range was followed by the announcement of CASE’s relationship with Mascus, the world’s fastest-growing website for buying and selling heavy machinery. CASE used machines, including the CASE Certified Used range, are now available to buy online and are visible to the 3 million European customers visiting the Mascus platform every month.
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Emma OddieCASE Construction Equipment PR UKUnited Kingdomemma@copestone.uk.com+44 (0) 20 7100 4460+ 44 (0) 7508 872870