Turin, December 18, 2019
FPT INDUSTRIAL GOES TO CES 2020 WITH GIORGIO MORODER. THE BRAND AND THE RENOWNED MUSIC ARTIST INVITE THE PUBLIC BEHIND THE SCENES AND IN STUDIO TO SHARE HOW A SIGNATURE SOUND COMES TO LIFE
Step inside one of the world’s most enviable recording studios, and witness a legendary music composer sitting at the piano to create a new soundscape. Over the past four decades of his accomplished career, very few have had the opportunity to experience Giorgio Moroder’s creative process up close. Thanks to their alliance, FPT Industrial now has the privilege to share the fascinating world of the 3-time Oscar winner and their special result with the public. Check out the making of Preludio, the new FPT Industrial “Sound of the Future” that will be featured as a component inside the next generation of sustainable and silent engines. Watch the video at this link.
When FPT Industrial challenged Giorgio Moroder with this global first, he immediately wanted to spend time at the Brand’s Research & Development Center in Arbon (watch what went down) to meet and brainstorm with our engineers. Well known for his unique attitude to experimentation and his meticulous attention to detail, it was a crucial moment in this legendary artist’s search for inspiration.
“We need more than silence for the engines of the future. Without sound, we can never fully enjoy our on-board experience. And we need more than just sound: we need music!” said Giorgio Moroder during his time in Arbon. This is how the idea of Preludio began to take shape.
During his in-studio interview for FPT Industrial, Giorgio exclusively played some of his greatest successes on the piano to show fans of the Brand how he usually begins his creative process. First, searches for the perfect musical theme, a melody capable of representing an idea, a feeling and a story. In this case, FPT Industrial’s Preludio sound. Giorgio also explained how he works on arrangements: his iconic synthesizers and classical instruments are beautifully tuned to give our signature sound a unique identity, capable of conveying a sense of power, safety and an innovative and sustainable performance.
The Preludio will also become a 4-minute hit that will be released by Giorgio Moroder and FPT Industrial, digitally distributed via a special project in collaboration with Spotify. A Brand playlist will be available for Spotify users with the original hit, a top selection from Giorgio Moroder’s favorite hits from his career and podcasts about the Brand. Discover more on Spotify from January 5th.
The final version of FPT Industrial’s Sound of the Future will be unveiled with a live session by Giorgio Moroder on January 8th in a special event at the upcoming CES 2020 in Las Vegas, the world’s most important trade show for consumer electronics. Stay tuned for the unveiling and check out FPT Industrial website and social channels for more information.
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Fabio LeporeMedia RelationsItalyfabio.firstname.lastname@example.org-