New Holland North America’s dealership owners will converge on Orlando, Fla. in January 2018 for a two-day deep dive into the latest updates to New Holland’s award-winning product lineup. Recognizing the changing needs of agriculture and construction customers, the theme of the 2018 New Holland Dealer Meeting is Shift to the Future. Throughout the two days, CNH Industrial company leadership, New Holland brand leadership and their partners in the dealer network will work together to explore the areas in which the brand intends to strengthen its market representation in 2018.

“I always look forward to opportunities to work with our dealers face-to-face,” said Bret Lieberman, Vice President for New Holland North America. “My team is excited to host a majority of the dealer body for meaningful discussions during the meeting. From haytools to tractors, combines to light construction, grape harvesters to crop production, no part of New Holland’s full line offering will be left off the table. We look forward to working with our dealer partners to strengthen our relationship and grow the New Holland brand”.

The general sessions, hosted by company leaders Richard Tobin, CEO of CNH Industrial; Carlo Lambro, New Holland Brand President; and Bret Lieberman, Vice President for New Holland North America, will speak to the brand’s strong leadership provided by the CNH Industrial global presence, and the mission and vision for the North American business, respectively. Leandro Lecheta, CNH Industrial’s newly appointed COO for the North American Region (NAFTA), and Luc Billiet, CNH Industrial’s President of Parts & Service, will also be in attendance, taking the opportunity to work face-to-face with the North American New Holland dealer network.

Breakout sessions to work on more detailed topics such as Precision Land Management, upcoming product launches, marketing, parts & service support and CNH Industrial Capital financial products, and more are scheduled during the event. 

New Holland, Pa. (January 19, 2018)