CNH Industrial acquires AgDNA, a leader in Farm Management Information Systems
In line with CNH Industrial’s longstanding approach to data control, farmers will continue to control all data utilized by the system as well as maintaining the ability to use the variety of in-house and third-party applications that best suit their farming operation. Furthermore, the acquisition of AgDNA complements CNH Industrial’s existing range of precision farming software solutions partnerships.
“CNH Industrial is committed to further digitalizing modern agriculture, with the clear ambition to develop a comprehensive suite of digital and connectivity services to help our customers run their farming operations in a seamless and productive way,” said Hubertus Mühlhäuser, Chief Executive Officer, CNH Industrial. “The acquisition of AgDNA, is further evidence of our continuing investment in digital farming.”
This FMIS will be commercialized from Q4 2019 onwards, initially in North America, through the Case IH and New Holland Agriculture dealer networks. It enhances the agronomic feature-set capabilities of Case IH AFS Connect and New Holland MyPLM Connect and represents another step in bringing the brands’ dealer networks closer to their customers enhancing overall farming productivity through decision-making efficiencies.
This acquisition forms part of CNH Industrial’s long-term roadmap to enhance and extend its precision farming offering, in line with its commitment to delivering increasing digitalization and servitization in agriculture to add value for both customers and shareholders.
London, September 3, 2019
Laura OverallCorporate Communications ManagerUnited Kingdomlaura.firstname.lastname@example.org+44 (0)207 7660 338+44 (0)7725 632 959