Iveco Enters Malaysia Market and Launches Full Range of Commercial Vehicles at MIBTC 2015
Iveco, a brand of CNH Industrial (NYSE: CNHI / MI: CNHI), introduces its full line-up of commercial vehicles from its heavy, medium and light ranges for the Malaysian market at the MIBTC 2015, the important international trade exhibition focusing on the commercial vehicle market and its supporting industries in Malaysia. The brand is present at the show with its exclusive distributor F.A. Trucks Sdn Bhd, a wholly owned subsidiary of Federal Auto Holdings.
Iveco and F.A. Trucks are presenting the full line-up of products for the Malaysian market: the Stralis Truck of the Year 2013 and 682 heavy commercial vehicles, the Trakker off-road truck, the Eurocargo medium truck and the New Daily light commercial vehicle and International Van of the Year 2015. The product offering is complemented with a full range of after-sales services, genuine spare parts support and financing which will take advantage of Federal Auto Holdings’ local presence in the country.
F.A. Trucks can rely on the well-established network of the MBM Resources Group and has presented at a recent press conference its plans for the further development of its dealer network and deployment of mobile service units to provide the best service to customers across the territory.
Michele Lombardi, Head of Iveco Asia Pacific operations, stated: “Iveco is entering the competitive Malaysian market with a full line-up of 14 models. With our wide range of first-rate products and with the support of our partner F.A. Trucks, we have what it takes to succeed in this very dynamic automotive market. The technology that goes into every Iveco vehicle has proved its worth on roads around the world and even in the extreme conditions of the Dakar rally: we are confident that discerning fleet and transport operators and business owners in Malaysia will appreciate the proven quality, durability, reliability and, most importantly, the cost-efficiency of Iveco products as well as the outstanding service support provided by our partner’s dealers.”
FA Trucks Managing Director, Cheng Seng Fook said that the company was delighted to add such an established brand to Federal Auto Holdings’ portfolio of premium automotive marques: “We are proud to announce that Iveco is now here in Malaysia and able to offer our customers a range that no other brand can. We will have a complete line-up that will cater for the growing demands of the trucking industry not only in terms of the tonnage required but also in terms of power, torque, safety, ergonomics and comfort and reliability.”
On display on the 400 square metre Iveco stand at MITBC 2015 are the Stralis and the 682 in their 4x2 tractor configuration, the Daily Chassis Cab model and the Trakker in the 6x4 tractor configuration.
Kuala Lumpur, 14th May, 2015
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Roberto AgostiniAMEA IVECO Brand Marketing ManagerSwitzerlandROBERTO.AGOSTINI@iveco.com+41 919853898
Elena MascarelloAPAC IVECO Press OfficeItalydel.email@example.com+39 0110071350