The brand co-sponsored the project with the Food and Agriculture Organization of the United Nations (FAO) and other prestigious partners. The results were presented at a ceremony hosted by New Holland’s parent Company CNH Industrial at the Italian Ambassador to Tunisia’s Residence in the capital city of Tunis.
New Holland presented the results of a joint water management project focused on developing integrated water mobilization and irrigation systems in Tunisia’s arid southwest region known as the Kebili Governorate, which counts some 250 small-scale rural farms. The project was co-sponsored together with CNH Industrial, the Food and Agriculture Organization of the United Nations (FAO), The Tunisian Ministry of Agriculture, Water Resources and Fisheries and Tunisia’s Directorate General for Land Use Planning and Conservation (DG-ACTA).
The targets of the three-year project, which was launched in 2015, were aimed at improving food security, promoting fair and sufficient revenues for the concerned rural community, improving the resilience of rural farmers who face water scarcity in this arid climate and promoting sustainable ecosystems. With these targets in mind, the main activities saw the consolidation and strengthening of water mobilization efforts, planning for hydraulic and infrastructure facilities, the development of community initiatives for women and youth and specialized training for farmers and animal breeders and intensified efforts to promote plant and animal reproduction.
By the end of the project, the partners had constructed dams for water and soil conservation, an electric charging station and a 50 square-meter premise to manager water activities; purchased 1,000 different types of fruit trees to promote cultivation, 115 ewes for milk, 100 kilograms of fodder seeds, raw materials and equipment to produce artisanal products; and installed a compost heap allotment.
New Holland Agriculture’s sponsorship contributed to the local building and repair of traditional water-collection systems, the training of local farmers on agricultural techniques, such as how to shepherd sheep and goats, and the building of orchards, wooded areas and vegetable gardens for families.
These combined efforts have reaped many positive results. The project has strengthened the capacity of these rural areas to adopt systems for water runoff and establish a network of communities that are now actively promoting sustainable agricultural practices in arid areas. These have paved the way for a long-term strategy for the adoption and prevalence of conservation agriculture and an investment plan to intensify the collection of rainwater.
New Holland’s participation in this water management project reflects its long-standing commitment to promoting economic development and environmental sustainability. New Holland sees the mechanization of African agriculture as one of the most crucial challenges of this century, because of its key role in guaranteeing not only food self-sufficiency, but also work, peace and development for millions of people and future generations.
That is why the brand has a long history of supporting the sustainable development of the region’s agriculture, which has led to its firmly established presence on the continent, where it is very close to farmers with its machines, distribution network and professional training. It has numerous ongoing projects, which range from small-scale solidarity projects where it supports individual communities in their agricultural practices with donations of machines, to large-scale projects such as the one in the Kebili Governorate.
Very importantly, New Holland supports the sustainable development of African agriculture with equipment specifically designed for these countries: robust, simple machines that can withstand the harsh climate conditions, which can be extreme, are intuitive and simple to use, very fuel efficient and highly productive. These are machines such as the TC5.30 combine harvester, which delivers an impressive performance in a variety of crops and conditions. It is the ideal combination of the lowest cost of ownership and the highest productivity in its segment.