• 30-MAR-2017

Case IH expands digital information offering with new app in the Africa and Middle East Region

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Introducing Case IH app for Africa and Middle East / New app provides information on the complete Case IH product range / Special access for Case IH distributors. 

Case IH has launched the new Case IH Africa/Middle East App to help customers in the region make better-informed product decisions and to enable distributors to access machine specifications more easily and quickly.

The new app provides comprehensive product information in a convenient, user-friendly way for users of iPads, tablets and smartphones and is compatible with Apple, Android and Windows devices. It can be downloaded free-of-charge in English and French under the search term ‘Case IH Africa/Middle East.’

The app gives easy access to technical specifications, product features and benefits for the entire range of Case IH equipment, including tractor and harvesting models, hay and forage tools, advanced farming systems, seeding, tillage and sprayers. In full screen mode the app also allows users to view product brochures, images and videos. Once downloaded, all these items are available without internet connection.

Easy and intuitive navigation

The Case IH Africa/Middle East app opens with a 3D wheel that enables the user to select an individual model. More detailed information is accessed via a series of images and "hot spots" – information trigger points with descriptions and close-up pictures. A useful comparison function allows users to evaluate key data from two different Case IH models side-by-side.

Useful On-line information for distributors

In addition to being helpful to customers, the new Case IH Africa/Middle East app will support the brand`s distribution network. A password-protected area gives distributors access to machine specifications and details. The app enables the Africa and Middle East network to reach all relevant e-documents with just one click.

St. Valentin, 30 March 2017

CONTACTS

  • Silvia Kaltofen
    Case IH Communication Specialist Africa & Middle East
    Austria
    +43 7435 500 652