Young transport designers present their ideas on the Iveco Bus of the future
The CNH Industrial Design team, Iveco Bus and L’École de design Nantes Atlantique (The Nantes School of Design) in France held an event to showcase the results of their Paris Bus 2035 project, realised especially for the School’s Transport Design students.
The transport sector is evolving rapidly, most evidently in urban areas with the rise of smart cities and the technologies that are defining them. With demand for new and fresh ways of thinking, the Design department at CNH Industrial (NYSE: CNHI /MI: CNHI) collaborates with design schools around the world to work closely with the designers of the future.
Paris Bus 2035 is one of the department’s latest collaborations, which sees Iveco Bus together with CNH Industrial Design leading a student project at L’École de design Nantes Atlantique (The Nantes School of Design) in France. As part of Paris Bus 2035, students of the School’s newly established Transport Design program were asked to propose their ideas on what the city of Paris’ future buses could look like. The program’s 15 students presented their concepts at an event in Nantes on May 20. The presentations put forth digital sketches, 3D models and mock-ups, which incited a dialogue between the students, academic faculty and the CNH Industrial Design team.
The project was overseen by Claire d’Achon, Senior Industrial Designer responsible for the CNH Industrial Bus product ranges. An alumnus of The Nantes School of Design herself, Claire d’Achon, together with the entire Design team, have contributed to enriching the students’ understanding of bus design from the exterior structure to interiors and the services which a bus can offer.
“Paris Bus 2035 challenges students to envision where transportation will be 20 years from now. We asked them to come up with something that would serve as a monument for the city, much as the red double-decker buses have come to symbolise London. We wanted them to incorporate a very French DNA in their designs which evoked attention to detail, quality and all-around luxury,” explained Claire d’Achon.
One of the project’s participating students will be chosen for an internship program at CNH Industrial’s Bus Design Department in Vénissieux, France, where they will work closely with Claire d’Achon and the Bus Design team.
Through Iveco Bus, CNH Industrial is a European leader in the development, manufacture and commercialisation of buses and coaches. The brand has also made marked progress abroad to reinforce its international presence. The Company operates two Iveco Bus manufacturing sites in Europe in Annonay, France and Vysoke Myto, Czech Republic. The bus product portfolio includes urban and inter-city buses as well as tourism coaches, minibuses and chassis for bodybuilders worldwide.
London, May 23, 2016
MORE FROM CNH INDUSTRIAL CORPORATE
Laura OverallCorporate Communications ManagerUnited Kingdomlaura.firstname.lastname@example.org+44 (0)207 7660 338+44 (0)7725 632 959
Alessia DomanicoCorporate Communications APACItalyalessia.email@example.com+39 011 007 4002