Behind the Wheel: how Virtual Reality is building the machines of tomorrow



Edited Package
--TRANSCRIPT-- Gennaro Monacelli, Head of Design Analysis and Simulation “We live in the age of a digital revolution, and we to a lot of words every day like, virtual engineering, digital manufacturing, Industrial Internet of Things, and our people are very involved with in this technology development. The main areas of our simulation technologies are crashworthiness, safety, soil and crop modelling, ergonomics, fuel consumption, and finally, virtual reality.“ Claudia Campanella, Ergonomics & HMI (Human Machine Interface) Manager: “We use virtual reality for modelling the truck or the industrial machine that for the moment does not exist. With the help of virtual reality, we are able to enter in this machine that is not yet existing. “ Andrew Brokaw, Virtual Reality Manager: “With this technology, we tried to reduce the number of physical prototypes that we have to build by building as many virtual protocol-types as possible. We tried to optimize our design in the virtual stage, doing as many tests as we can before we go to that physical prototype, therefore we can really optimize it and try out as many virtual design as possible. “ “Hi Gennaro!” “Hi Andrew! “ “So let’s walk through this transmission a little bit. So you can see we have the final drive here on the left. You can see the hydraulic motor up here, and we can make sure that we have a tool clearance to where we need to get to, by grabbing the tool.” Gennaro Monacelli, Head of Design Analysis and Simulation “In the virtual reality room, we use collaboration tools in order to share the solution between several teams. So we use the digital representation of the model of the vehicle, which is called the digital mock up, this way, the people can share the same solution and can work together without being physically in the same location. Andrew Brokaw, Virtual Reality Manager “And that’s everything that I want to show you, thank you Gennaro.” “Thank you Andrew.” “So a little while ago, I showed you a demonstration using our tracking system to walk around and pull apart a virtual component, this allows the user to really get understanding of space cling of all those components of any clearance or interference issues that may exist there, so you can pull it apart and getting understand of kind of the overall size and overall structure of the machine and it’s much different seeing it that way than seeing it 2-D on a computer screen. “ Gennaro Monacelli, Head of Design Analysis and Simulation “You have seen that the to carry out all these complex simulations, we need high performance computing. Today, we have a network of high performance computing of about 2,000 cores. We have several HPC servers all around the world in different regions.” Claudia Campanella, Ergonomics & HMI (Human Machine Interface) Manager: “For me it’s very exciting to stay in contact with humans, with people, understand their needs, what is comfortable for them and to help them stay well inside the product. And for this reason, I interview people, I make questionnaires, I go with them in fields, and really drive with them and test the product like they do. Thanks to this experience, I am able to interpolate the information and reproduce it in my virtual world.“ Gennaro Monacelli, Head of Design Analysis and Simulation: “The new digital technologies will transform the way we think, we design and we produce our products. This technology will require new skills and new jobs, and our people are already prepared for this.“
Usage Rights/Restrictions
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.


  • Laura Overall
    Corporate Communications Manager
    United Kingdom
    +44 (0)207 7660 338
    +44 (0)7725 632 959
  • Alessia Domanico
    Corporate Communications AMEA
    +39 011 007 4002
    +39 331 694 6984