• 18-APR-2014

New Holland Agriculture Appoints New Distributor in Serbia and Montenegro


  • New Holland appoints Agroglobe of MK Group as exclusive importer and distributor in Serbia and Montenegro
  • Agroglobe opens new modern showroom and service centre dedicated to New Holland Agriculture in Novi Sad

New Holland has further strengthened its presence in Serbia and Montenegro with the appointment of Agroglobe, part of MK Group, as exclusive importer and distributor in these countries. The announcement was made at the inauguration of a new modern showroom and service centre in Novi Sad, which is considered the capital of Serbian agriculture and where Agroglobe is headquartered.

Agroglobe will sell and support the full range of New Holland tractors and a selection of its agricultural equipment to meet the needs of Serbian and Montenegrin agriculture. The company will provide purchasing advice as well as parts and technical support with its dedicated team of sales people and technicians trained by New Holland and based at its new 4,000 square metre showroom and service centre.

Carlo Lambro, Brand President of New Holland Agriculture, stated: “We are confident that in Agroglobe we have the perfect partner to take our support of farmers in Serbia and Montenegro to a new level. For the success of such a collaboration, it is very imporant to have as reliable and stable a partner as Agroglobe. With this new alliance our ties to these countries become even stronger; together we are investing in a future serving the evolving needs of farmers and build an even closer relationship with our customers.”

Bozidar Kostic, General Director of Agroglobe, added: “This alliance fits within our plans to support the development of Serbian agriculture. It completes our offering to farmers, which will now extend beyond seeds, fertilisers nad plant protection products to include New Holland’s top-notch equipment, raising agricultural production to the next level.”

18 April, 2014