Full attention for Case IH & STEYR
First step of integrating distribution and marketing within CNH Industrial successfully completed by Andreas Klauser in the EMEA region / Key objective of CNH Industrial to fully integrate all brands now allows Klauser to focus on further growth of Case IH and STEYR
The organisational changes and the enlargement of the management board announced by CNH Industrial last week aim at the full integration and further transition of the brands Iveco and FPT Industrial, thus resulting in the presentation of CNH Industrial as homogeneous corporation in the global capital goods market. This integration gives evidence of the importance that is attached to in-company integration on the one hand and the individual brands on the other. “That is the reason why I will now fully focus on leading both brands Case IH and STEYR to further growth and a successful future within CNH Industrial”, explains Andreas Klauser.
Case IH and STEYR already contribute decisively to the success of CNH Industrial today. “As Brand President, I am looking forward to further develop both brands’ potentials together with my team”, announces Andreas Klauser. “I am very pleased that, since the foundation of CNH Industrial two years ago, we have successfully finished the first step with the distribution and marketing sectors under my leadership in EMEA”, he says. “As a natural evolution and to leverage the most effective balance and synergies between the regions and brands, I will put a strong emphasis on the Case IH and STEYR brands and continue the successful growth of our business”, concludes Klauser.
St. Valentin, 26.02.2015
Cecilia RathjeCase IH and Steyr Public Relations Officer EMEAAustriacecilia.email@example.com+43 7435 500 634