CNH Industrial partners with Telethon for the #Andarelontano campaign
CNH Industrial has decided to make a donation to the Telethon Foundation for all children of its Italian employees who are starting elementary school this year. The 800 or so children will each receive a letter with a small gift (a Telethon coloring album) from the company, to involve them in this solidarity initiative for the benefit of other young students born with a rare genetic disease.
In addition, merchandise (T-shirts, caps, etc.) in the CHN Industrial brand stores can be purchased at a discounted price compared with the list price, and the difference is being donated to the Telethon Foundation. The brand store websites are www.cnhindustrialstore.com, www.caseihshop.com, www.steyr-traktoren.com (FanShop area), www.caseceshop.com, www.ivecofanshop.com, www.ivecobusfanshop.com and www.fptstore.it. Other in-house promotional initiatives are under way involving over 17,000 Italian employees in a joint effort to support #Andarelontano, including direct donations on the dedicated website created by Telethon Foundation, www.andarelontano.it.
CNH Industrial plans to raise a total of around €15,000 on behalf of the #Andarelontano campaign, further underlining the support that the company has provided to Telethon Foundation over many years, having participated in a number of end-of-year televised fundraising marathons. It is a commitment that CNH Industrial also intends to renew for the upcoming 2017 edition.
London, September 12, 2017
Laura OverallCorporate Communications ManagerUnited Kingdomlaura.firstname.lastname@example.org+44 (0)207 7660 338+44 (0)7725 632 959
Alessia DomanicoCorporate Communications AMEAItalyalessia.email@example.com+39 011 007 4002