Handover of New Holland products to GIZ “Agricultural Mechanisation and Technology for Smallholder Productivity” and “Green Innovation Centre” Projects in Ethiopia
The products were handed over during a ceremony in the Agricultural Training Center in Kulumsa, Ethiopia, attended by AMTP Senior Agricultural Expert, Dr. Tatek Woldu, MOENCO Agricultural and Industrial Equipment Sales Division Manager, Mr. Alehegn Gebru, New Holland Agriculture Africa Business Manager, Yasin Şeker and New Holland Agriculture Middle East & Africa Marketing Manager, Hakan Dönmezer.
The agricultural sector is considered as one of the major sectors driving growth in Ethiopia. About 80% of the Ethiopian population is active in agriculture, farming is dominated by smallholders. To improve smallholder farmers’ productivity and profitability and the performance of the agricultural sector, efficient and timely delivery of inputs to farmers as well as access to mechanisation and technology are important factors. In the Ethiopian Arsi Zone, Oromiya Region, where the two GIZ projects have the objectives to improve smallholder farmers’ productivity and profitability through innovations in the farming system, mechanisation service providers offer a range of mechanised field operation to smallholders.
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New Holland TC combines match performance and productivity with high sample quality and gentle straw handling. The TC range provides highest capacity in its segment with advanced features and offers a wide specification choice to match farmers’ specific needs. Due to its advanced features and premium comfort the TC range is the market leader in its segment, providing small and mid-sized farmers, cooperatives and mechanisation service providers the ideal solution for their business.
During the handover ceremony, Yasin Şeker, New Holland Africa Business Manager said: “New Holland has a strong presence in Ethiopia which is one of the most important markets in the East Africa region. This plays a key role to enhance New Holland’s commitment to continue innovating and adapting to market demands. Despite the challenging market situation, New Holland focuses on maintaining its performance in the market through its products and continues to invest in Ethiopia in support of our local distributor MOENCO.”
Hakan Dönmezer, New Holland Middle East & Africa Marketing Manager added: “We as New Holland are developing innovations that meet the requirements of agriculture to provide today’s farmers the technologies and equipment they need to run their operations efficiently and profitably. It is a valuable opportunity for New Holland to improve the knowledge in order to set up future actions to meet the needs of Ethiopian farmers.”
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Caterina CattaneoNew Holland Agriculture Public Relations EuropeItalycaterina.email@example.com+39 0110086158