• 13-NOV-2018

New Holland has demonstrated New TC5.30 in Ethiopia


New Holland Agriculture and its local distributor, The Motor and Engineering Company of Ethiopia (MOENCO) have organized a Demo Day for the new TC5.30 combine harvester on 24th and 25th of October
The demo day was held in Arsi, Iteya in southeast of Ethiopia, is representing the high lands for mainly wheat and barley, and participated by around 150 people including farmers, government and bank officials, mechanization service providers, farmers cooperative unions and representatives from New Holland Agriculture and its local distributor MOENCO. 
The aim of this activity was to provide customers with working demonstration of New Holland TC5.30 combine harvester that benefits from New Holland’s long history of harvesting excellence and delivers impressive performance in variety of crops and conditions at the highest productivity in its segment. The New Holland Agriculture team demonstrated the product in the field and held theoretical lessons that was set up in selected groups while others were in the field for the test-drive.
During the activity, the atmosphere was unique and all of this has been possible also thanks to the active contribution of New Holland distributor «MOENCO» that provided a great professional support in the organization of such a big event in Ethiopia.
Hakan Dönmezer, Middle East & Africa Marketing Manager of New Holland Agriculture, said “We are very happy of the result we achieved. This was a valuable opportunity for New Holland to showcase its new TC5.30 combine harvester in Ethiopia. Our focus is always on understanding our customers’ needs to better set up future actions. We as New Holland have the equipment and advanced technologies to meet the needs of Ethiopian farmers, that will increase the efficiency and productivity.”


  • Sevgin Duman
    New Holland Agriculture Marketing & Communications
    +90212 346 0202
    +90530 1596526