• 19-DEC-2016

New Holland hosted a Commercial Training Camp in South Africa


New Holland Agriculture has hosted an important commercial training camp in Bothaville, South Africa for more than 100 salesmen from Middle East and Africa region. The training sessions were held for two weeks in four different sessions to experience the key functionalities and advanced features with a specific focus on higher horsepower New Holland Agriculture branded tractors and increase the operating techniques through the theoretical and practical courses.

The courses were dedicated to the salesmen from South Africa and rest of Middle East & Africa in 2 days training for each group session which divided into a morning and an afternoon practices. As the main focus was on the higher horsepower tractors, New Holland showcased its latest range of tractors on T7000, T8, T8 SmartTrax and T9 tractor series that are able to find work in a wide range of operations and make everything possible for the customers. 

The training camp has been completed very successfully and pronounced as the Best Course in the last years. During the training camp, the participants experienced the test drive and detailed and fact-based comparisons to highlight the competitive advantages of New Holland technology with a separated session on PLM autoguidance solutions.

Federico Bellotto, New Holland Agriculture Business Director for Middle East and Africa said "We organized this impressive training camp to improve the knowledge and show the novelties of the higher horsepower New Holland tractors and be more confident while working in the field. It is important for us to work with a strong and professional network to ensure our assets through these kind of training programs”.

19th December 2016


  • Caterina Cattaneo
    New Holland Agriculture Brand Communications manager
    +39 0110 086 158