Steyr@home attracted more than 13,500 visitors to St. Valentin
Open house days a major success at the end of June 2013
Presentation of everything new / Open-air concert at plant / Premiere for the new Steyr tractor series and for the Fiat Industrial Village
More than 13,500 people took up the invitation to attend the open house days at Steyr - the Austrian tractor brand - in St. Valentin, Austria. Following the motto "Steyr@home – 360 degree innovation and tractor technology", visitors had plenty to discover. In addition to interesting presentations of new products, such as the Steyr Multi and Steyr Kompakt ecotech, there were exciting tours of the plant and music groups Global Kryner and Franky Leitner provided up-beat entertainment during the open-air concert.
"We are delighted that so many visitors enjoyed our colourful programme of events. The success of Steyr@home is further proof that the agricultural technology sector is still thriving and can attract a huge number of people. Our objective was to provide our guests with a comprehensive insight into our plant, our wide range of products and the technology in the AG industry. The open days successfully managed to do that", says Andreas Klauser, President & CEO of Steyr and Case IH, as well as COO of Fiat Industrial EMEA.
Premiere for Steyr Profi CVT series and Fiat Industrial Village
The new tractors in the Steyr Profi CVT series celebrated a world first at the Steyr open house days. These innovative all-rounders feature the very latest technology and round off the continuously variable transmission offering in the mid power class. "From concept and development through to manufacturing, these universal tractors are made in St. Valentin from start to finish", says Vice President of Steyr and Case IH, Matthew Foster. At Steyr@home this year there was more to see than just tractors: for the first time the most modern trucks from the Fiat Industrial Group were on display at the Fiat Industrial Village, and exhibits ranged from a military vehicle and the electric-powered Iveco Electro Daily Transporter to Iveco Magirus fire trucks. What prompted this display at the open days was the merger of Fiat Industrial into the CNH Group, to which the Steyr brand belongs. By combining the successful businesses in agricultural engineering, construction machinery and commercial vehicles, their know-how and expertise has been brought together under one roof and the St. Valentin location has expanded as the headquarters for Europe, Middle East & Africa.
St. Valentin, June 2013
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Esther GilliPublic Relations Officer STEYRAustriaEsther.email@example.com 7435 500 6340043 676 88 0 86 634