Announce a Licensing Agreement for Precision Planting Technology
This non-exclusive agreement provides CNH Industrial N.V. (NYSE:CNHI / MI:CNHI) and The Climate Corporation the opportunity for factory integration of select Precision Planting technology into CNH Industrial agricultural planters specifically designed to optimize planting performance, including the Case IH Early Riser® Planters. The agreement is consistent with Monsanto’s broad licensing approach to provide farmers access to leading technologies and information and CNH Industrial’s commitment to delivering products and services to their customers that provide additional value to their operations.
In addition, The Climate Corporation and CNH Industrial are committed to ensuring farmers can seamlessly connect to Climate’s full range of services and technologies: from Precision Planting equipment to The Climate Technology PlatformTM, including Climate ProTM, FieldView®, and FieldScripts®. The integration of advanced agronomic decision tools provided by The Climate Corporation through CNH Industrial equipment will help farmers increase yields and operate more efficiently to meet the needs of a growing global population.
“This agreement will allow CNH Industrial to provide producers the next level of customization and seed delivery technology in the market,” said Dave Larson, CNH Industrial vice president agricultural equipment portfolio strategy. “It will allow us not only to pair the technologies and services of our companies, but to evolve them together to deliver significant improvements in planting efficiency and yield.”
“We’re proud to be partnering with CNH Industrial to provide farmers with industry-leading precision equipment that will enable them to more efficiently manage their operations and increase their yield,” said David Friedberg, CEO of The Climate Corporation. “As farmers explore new digital tools to better inform the multiple decisions they make each year, this collaboration will make it simpler for them to use the most effective decision support tools on the CNH equipment of their choice.”
CNH Industrial and The Climate Corporation will continue to follow the principles of the Open Ag Data Alliance (OADA), an open standards software project working to ensure farmers have full data access and different agriculture platforms share common security and privacy standards. The central guiding principle of OADA is that each farmer owns data generated or entered by the farmer, their employees, or by machines performing activities on their operations.
Burr Ridge, Ill. (May 8, 2014)