New Digital Tool Helps Producers Find the Right Red Tractor for Their Operation
The Right Red Tractor tool was designed specifically as a digital tool, optimized for mobile use, because research shows producers are increasingly using mobile technologies. Float Mobile Learning, a consulting firm that develops mobile strategies for major agricultural organizations, conducted research in 2012 that shows ninety-four percent of producers own a mobile phone or smartphone and smartphone adoption among U.S. producers jumped from 10 percent in 2010 to 40 percent a year later.
“Case IH understands that each livestock producer’s operation is different and the equipment needs to be able to meet producers’ varied demands,” says Hetterick. “The Right Red Tractor digital tool is a great place for producers to start when they’re looking for a lower-horsepower tractor.”
In addition to the Right Red Tractor digital tool, Case IH dealers and product specialists can provide producers with additional information to further guide producers’ decisions and help customize the tractor to meet their needs.
Sy StevensCase IH Brand Marketing Communications ManagerUnited StatesSy.firstname.lastname@example.org 636 0850
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