RAM HARVEST EDITION Trucks in New Holland Blue Available This Month
Launched at the Farm Progress Show in Decatur, Illinois earlier this year, the Ram Harvest Edition, available in the iconic New Holland blue color, is designed specifically with American farmers in mind. Available across the Ram 1500, 2500 and 3500 lineup in all four-door Quad, Crew and Mega cab configurations, the Harvest Edition is powerful enough to haul the family tractor and rugged enough to navigate rough farm roads and pastures.
“New Holland and Ram share the same values when it comes to making sure American farm families have the equipment they need to get the job done from crop planting to harvesting,” said Chun Woytera, Senior Director of Commercial Marketing for New Holland North America. “We are excited to partner with Ram to offer farmers the opportunity to showcase their New Holland brand pride on and off the farm.”
The Ram Harvest Edition trucks are packed with farm-friendly features including a one-inch suspension lift, on/off-road tires, black tubular side steps, a durable spray-in bedliner, fold-out bumper step and mud flaps, rubber floor mats, skid plates and tow hooks (4x4), and heated seats (optional). Ram Heavy Duty models also come with a cargo-view camera.
A first-of-its-kind in the industry, the Ram Certified Agriculture Dealership (CAD) program equips dealers to properly address the needs of farmers and ranchers in their local communities. This certification lets farm and ranch families know staff at these dealerships have a far deeper understanding of agriculture business and its unique vehicle requirements. It also signals the dealership’s commitment to activities like the timing of the cherry harvest, milking schedules and calving season by adjusting parts of its operations to accommodate the demands of every commodity and every season.
Ram 1500 Harvest Edition MSRP starts at $39,910, plus $1,395 destination charge. Ram Heavy Duty models start at $46,235.
To learn more, visit your local Ram CAD dealer or log on to https://www.ramtrucks.com/special-editions/harvest.html.
Equipped for a New World. For more than 120 years, New Holland has built a passion for farming and enduring focus on innovation. Its history is punctuated with events that have shaped agriculture’s history books with industry firsts that have improved the lives of farmers around the world. From the world’s first automatic self-tying baler in 1937, to the industry’s first autonomous concept vehicle, the NHDRIVE, New Holland equips its customers for the challenges of tomorrow, today.
New Holland, Pa. (November 28, 2017)
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Chris BallentinePR & Social Media SpecialistUnited Stateschris.firstname.lastname@example.org